Be directly responsible for selling vehicles at dealership gross profit, volume and customer satisfaction standards, as set at the sole discretion of the dealership.
Coordinate with the sales manager to set and meet new and used sales quotas. Meet the profit margin goals for vehicle sales.
Be polite and friendly and greet customers promptly. Consistently follow the outlined sales process.
Utilize floor time effectively in meeting the customers needs and soliciting sales.
Determine each customer’s vehicle needs by asking questions and listening.
Demonstrate and test drive vehicles.
Verify that customers are qualified for their wants, needs, and ability to buy.
Maintain current knowledge and familiarity with new products, features, accessories, etc., and their benefits to customers. Maintain an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
Understand the terminology of the automobile business and keep abreast of technology changes in the product.
Perform pre-delivery inspection and road test before delivery to customer.
Deliver vehicles to customers after purchase. This process ensures that the customer understands the vehicle’s operating features, warranty and paperwork, and it lays the foundation for customer loyalty.
Utilize the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership. Understand equity and values, and be able to explain depreciation to customer.
Conduct telephone transactions courteously and promptly.
Utilize a consistent quotation process for purchases, trade-ins, and vehicle sales.
Move and arrange display vehicles on showroom and on lot as directed by management.
Deal with customer complaints in a sensible manner by showing empathy and a pleasant attitude to show our commitment to excellent customer service and to increase customer satisfaction and loyalty.
Know and understand the federal, state and local laws which govern retail auto sales
Attend pertinent training and stay current with with sales department concerns and sales techniques.
Attend sales meetings.
This is not necessarily an exhaustive list of responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this list is intended to be an accurate reflection of the current job, the Dealership reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change (i.e., emergencies, changes in personnel, work load, rush jobs, technological developments, etc...).